Desirous to foster economic growth through brand awareness and increased patronage of local businesses, Enjoy Lagos, is set to inaugurate Africa’s first ever tourism mobile application.
The product, which will stimulate the local and national economy, offers offering attractive discounts to shoppers, organizing private tours, booking flights and honeymoon packages, nearest ATM, emergency points etc for tourists and residents of Lagos State.
The Mobile Application will be available for download officially in all play stores and Apple stores from the 1st of December, 2017; and would be inaugurated officially on the 23rd of December, 2017.
According to CEO/Founder, Enjoy Lagos, Iyadi Grizi, the mobile app would be downloaded by everyone who lives and visits Lagos state. He added that, “It answers the frequently asked questions like where to find the nearest restaurant, nearest ATM, nearest filling station, nearest police station, weather reports and lots more.”
Iyadi said, “This is a pocket size- friendly guide and Tourism app, which is a must have for anyone in Lagos, as either tourist or indigene.” The Enjoy Lagos Mobile Application has 4 categories: Deals and offers, Lagos Tours, Lagos State and Enjoy Lagos. The Application will feature 100s of millions from retailers and businesses in Lagos and Africa.
The app would be Location enabled to tell the users where and how much discount the retailers in that location are offering; the CEO informs. According to Iyadi, there is an Enjoy Lagos Coupon Book, which is a quarterly publication that helps businesses to increase brand loyalty and awareness while boosting retail sales.
“The 2nd edition of the Enjoy Lagos Coupon Book (Christmas Special) is out and been distributed around Lagos. The coupon book is valid from the 1st of November, 2017, till the 14th of February, 2018. The second edition of the Enjoy Lagos Coupon book is being distributed at airports, by Airlines, embassies, from 300 plus merchants’ locations.”
Iyadi also informed of partnerships with top banks and corporate bodies in the country, such as The United Bank for Africa, who has been with Enjoy Lagos since the preparation of the release of the 2nd edition to design a mobile app, which can promote 10s of thousands of clients, with incentives like The automatic current account opening, the cheque book, QR reader and promotion of outstanding discounts on their digital platform.
He said, “With the help of the United Bank for Africa, Enjoy Lagos is taking the project from Lagos to Africa.” There is also The Guardian Nigeria, whose partnership with Enjoy Lagos is said to bring invaluable exposure to the businesses enlisted on the coupon book, as they are also expected to be published on the Guardian Nigeria digital platform. Iyadi commented further saying, “With 1 million daily print readers, and a reach to a diverse and influential audience in Nigeria and Globally, Guardian is the most trusted newspaper in Nigeria to connect brands to the right audience.”
The list of partners also included Vconnect, one of Nigeria’s largest online business directory and according to the CEO of Enjoy Lagos, businesses listed on the coupon book would automatically be listed on Vconnect with Enjoy Lagos set to benefit from Vconnect’s lists over 1.2 million businesses and attracts over 13 million visitors every year.
Iyadi revealed that, the Enjoy Lagos project acquired support from the Lagos State Government and Federal Government -Nigerian Tourism Development Corporation (NTDC), adding that the company leverages on global scale and cutting-edge payment technology to offer competitive prices. He said, “We pride ourselves on fully understanding our customer’s needs and offering high quality service.”